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Wednesday, July 29, 2020 | History

1 edition of A preface to marketing management found in the catalog.

A preface to marketing management

J. Paul Peter

A preface to marketing management

by J. Paul Peter

  • 320 Want to read
  • 13 Currently reading

Published by McGraw-Hill/Irwin in New York .
Written in English


Edition Notes

Includes bibliographical references and indexes.

StatementJ. Paul Peter, James H. Donnelly, Jr
ContributionsDonnelly, James H.
Classifications
LC ClassificationsHF5415.13 .P388 2011
The Physical Object
Paginationxiv, 258 p. :
Number of Pages258
ID Numbers
Open LibraryOL24534524M
ISBN 100073529966, 0071221115
ISBN 109780073529967, 9780071221115
LC Control Number2009043316
OCLC/WorldCa436028033

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Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been Price Range: $ - $2, Find Marketing Management Textbooks at up to 90% off. Plus get free shipping on qualifying orders $25+. Choose from used and new textbooks or get instant access with eTextbooks and digital materials.


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